What Makes a Fundraiser Succeed?

A quick guide for coaches and teachers on how getting participants involved and excited can make all the difference in fundraising success — based on what we’ve seen work best with Omella.

By Lívia Figueiredo

We’ve seen it over and over — the fundraisers that really succeed are the ones where participants are excited, involved, and personally invested.

Whether it's raising money for a class trip or helping cover tournament costs, participation isn’t just a checkbox, it’s the heartbeat of a successful campaign.

And as the coach or teacher leading the charge, your role in sparking that energy makes all the difference!

Here’s what we’ve learned:

💬 Get them talking: When students or team members share the fundraiser with friends and family, donations jump. Our Calling Script might be a good starting point! And of course, a text or social media post goes a long way too!

🏆 Friendly competition works: Keep energy high with weekly leaderboards, shoutouts or small prizes. Challenges like “most shares this week” are a great way to boost engagement and excitement.

🎯 Make goals visible: Make use of Omella’s progress tracker so participants can see how close they are to hitting a team goal. It’s a powerful motivator.

🚀 Remind, celebrate, repeat: Participation grows when organizers send encouraging updates and celebrate every milestone, big or small.

In a nutshell, a little encouragement from the coach or teacher can go a long way in keeping participants engaged and fundraising momentum strong!

Need help setting your team or class up for success? Just email help@omella.com and our team will help you build a winning campaign!

Frequently asked questions

What is a team fundraising campaign?

That was easy!

Whether you're an activities director running prom, a coach doing a fundraiser, or a school CFO trying to streamline school payments, Omella is for you.

Omella makes money from optional tips, so you keep 100%.