Clayton County School District Partners with Omella to save money on fees for team fundraisers

Q: How can I set up a team fundraiser on Omella?

Watch this video here (https://www.loom.com/share/e0406ce6f25d40d1bfcf1d32cd9f522d?sid=9725eca3-885d-4625-a9c5-37c5fb755c2b)!

Q: What is the best way to market a team fundraiser?

Because each team member will be marketing the campaign to their own community of supporters, that depends. However, we recommend using a mix of email, text or social media. Since your campaign is digital, it helps to promote it through a digital channel. Remember, it’s always a good idea to meet donors where they’re at. So, if that means texting your friend because you know that’s a preferred channel of communication, that works! Be sure to include your ask with a link showing where that person can support you.

Q: What is a team fundraising campaign?

A team fundraising campaign (often called peer to peer fundraising) encourages the members, players or participants of the campaign to spread the word about the impact of giving to your organization. This means that the marketing reach is likely a lot further and more authentic as it is approached by individuals who are personally reaching out to their own networks to ask for support. Most team fundraisers include an individual goal for each participant with the target of achieving a larger team goal by the end of the initiative.

By Brett Kopf

The problem

Clayton County’s biggest challenge was saving money on fees for coaches, teachers and club sponsors while running fundraisers. With Omella, they now have an easy way to run team fundraisers, calendar fundraisers and more while saving $1000’s in fees because Omella’s optional tip model.

Why This Matters for Clayton County

With Omella, schools can:

Save money on fees because our optional tip model
Easily setup fundraisers with 1-1 coaching from a person!
Track student participant, engagement and simple reporting.
Give donors the peace of mind that 100% of their donation goes to the team/players they’re supporting.
Give parents, students and community members frictionless payments via apple pay, google pay, credit card or ACH.
Elite Scholars Academy just kicked off their first fundraiser!

Why Omella

Omella is built for schools. From fundraisers, to homecoming dances or concessions, we help schools collect money easily and save thousands in fees. That’s why Clayton County joined hundreds of other schools and districts that are switching to Omella.

What’s Next

Clayton County is rolling out Omella this semester! If you are a Athletic Director, Activities Director, Coach or teacher looking to fundraiser, please fill out this form (20 seconds!)

Questions? Email: help@omella.com

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Frequently asked questions

How can I set up a team fundraiser on Omella?

What is the best way to market a team fundraiser?

What is a team fundraising campaign?

You and your referrer will each get a free card reader once your organization collects $1,000